Jones Soda Co. introduces new flavors
Jones Soda Co. (Nasdaq: JSDA) will soon be offering drinks that taste like dirt and perspiration, the Seattle-based beverage company said on Thursday.
“Now, you can enjoy all the sweat and dirt an NFL player experiences, along with the ultimate taste of Sweet Victory,” CEO and president Peter van Stolk said in a statement introducing five new football-inspired flavors. The new drinks, part of a limited edition collector pack in honor of the Seahawks football team, includes the following drinks: Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet Victory Soda.
The sodas are available online and in a limited number of stores. Jones Soda is also offering a 12-pack in cans that feature pictures of Seahawks players and come in more common flavors such as lemon lime.
“This is certainly unique in the NFL,” said Seahawks CEO Tod Leiweke. “The flavors are distinct and pay tribute to the hard work and determination of our players.”
Jones Soda claims that the unusual selection of drink flavors will help fans experience what it is like to be a professional football player.
At 3:36 p.m. ET, Jones Soda (JSDA) shares were up $0.65, or 6%, to $12.09.
About the Author
Reporter Alex Alexandrov is based in SmallCapInvestor.com's Washington, D.C. bureau.
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