Lifeway Foods: A corner on kefir

Lifeway Foods Inc. (Nasdaq: LWAY) is an immigrant and family business success story. The company is America's leading supplier of the cultured dairy product known as kefir, and now America's only supplier of organic kefir. It also produces a variety of other natural and organic dairy products, including milk, cheese, yogurt and health food, and beverage products.
 
Lifeway kefir is a dairy beverage that contains the company's exclusive 10 live and active probiotic cultures. The tangy, fermented milk drink with Russian origins has gained widespread acceptance in the United States, largely through Lifeway's efforts. While most regular yogurt only contains two or three of these "friendly" cultures, Lifeway kefir products offer more nutritional benefits. Lifeway offers 12 different flavors of its kefir beverage, organic kefir and SoyTreat (a soy-based kefir).

Lifeway recently introduced a series of innovative new products such as pomegranate kefir, Greek-style kefir, a children's line of organic kefir products called ProBugs in a no-spill pouch in kid-friendly flavors like Orange Creamy Crawler and Sublime Slime Lime, and a line of organic whole milk kefir.

Lifeway also produces a line of products marketed in U.S. Hispanic communities called La Fruta, a yogurt drink it introduced in 2001. In addition, Lifeway kefir recently hit the shelves in Mexico for the first time in a variety of new, upscale supermarkets through a distributor in Texas.

The company is also targeting the rapidly-growing Indian immigrant population with a new smoothie drink called Lifeway Lassi. The new line is designed for Lifeway's core natural and health food markets, people who are familiar with lassi from Indian restaurants, and the large immigrant population from India, where lassi is a staple sold on street corners and in vending machines.

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