Sector Watch: Sales management software

Last year, U.S. employers spent approximately $7.5 trillion on labor, which represented approximately 56% of total U.S. GDP, according to the Bureau of Economic Analysis.

While many businesses have implemented software for systematizing best practices in enterprise resource planning, customer relationship management and supply chain management, few have brought this level of sophistication to their human resource areas.

Companies generally limit the use of their HR information systems to compiling basic employee information for payroll and benefits purposes, or rudimentary applicant tracking systems. Competition for qualified employees is intensifying though, as baby boomers retire, the U.S. economy becomes more service-oriented and the overall job market strengthens. As a result more companies are beginning to systemize best practices for employee hiring and sales incentives and are purchasing software to assist with this effort. 

Callidus Software, Inc. (Nasdaq: CALD) and Kenexa Corporation (Nasdaq: KNXA) are two small caps that offer software and services that help businesses improve employee recruiting and employee sales incentive plans.

Kenexa Corporation provides software and services for recruiting and retaining employees. The company’s software solutions include automated applicant tracking systems for streamlining the recruiting process, and assessment software for ensuring job candidates have the skills, personality and experience necessary for their positions. Kenexa also provides employee performance management tools for automating career tracking activities, designing and administering employee surveys and implementing mentoring programs.

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