Big Moves in the Coffee Corner

I said you should be on the lookout for Peet's Coffee to make a move into the K-Cup single-serve market.  And when they do, you should jump on their stock. This is the sales channel that has completely changed the coffee market landscape, and small-cap coffee companies are riding the wave.

"The e-commerce sales channel is making it possible for small-cap companies to expand their sales by multiples that would otherwise be unheard of. Green Mountain Coffee Roasters is up over 300% this year. Another premium coffee roaster, Peet's Coffee, is up 35%. You can get their grounds on Amazon too, but not in a K-Cup. Be on the lookout. If Peet's strikes a partnership with Green Mountain Coffee Roasters to package their grounds in K-Cups, jump all over Peet's stock." 

Well, they did, and investors are.   But Peet's didn't strike the relationship directly; they simply bought Diedrich which already had it.  As I've mentioned, Diedrich started the year as a $0.30 stock.  It's now trading at over $25... 

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